10 Tech Companies That Show Why You Should Make Sure Women Want To Use Your Product
by Kamaila Sanders on Feb 24, 2012, 10:27 AM
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 Women are increasingly displaying their purchasing power in the tech space. From gadgets to social networking sites, some of the biggest product launches in tech have found their success, at least in part, by creating a product or tool that women love. Women are a great demographic to target because they are more educated and are earning more money than ever before. Add that to the fact that they are getting married and having kids later than they ever have and you see why they are a great group to target. Be warned though, targeting women can backfire. When Dell wanted to sell more laptops to women, they created Della, which was supposedly a more feminine way to shop for laptops. The site didn't last. Now check out these examples of companies that got it right. Groupon  Groupon has a lot of haters but clearly the company is doing something right. It reported $15 million in operating income and had a forecast for growth. As this graph from 2010 points out, women are helping them do it.
Birchbox  Birchbox, the company that delivers deluxe beauty samples to your door for $10 a month, is completely disrupting the distribution chain in the beauty industry. The company has become so popular that it recently had to create a waiting list for those wanting to join the subscription.
Pinterest  Pinterest has been getting a lot of buzz recently as it has become one of the fastest growing websites ever. It has been estimated that most of it's users are women.
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