Here's How Facebook Is Bypassing Google For Mobile Apps
by Matt Rosoff on Feb 27, 2012, 1:16 PM
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 Facebook is letting developers of mobile Facebook apps send charges to your phone bill, so users don't need a credit card to buy the apps. This won't work on iPhones -- Facebook and Apple have a deal where all Facebook apps must be sold through Apple's App Store. But it will definitely work on Android apps. So, instead of forcing users to buy Facebook apps through the Android Marketplace (which gives Google a cut of every sale), or enter their credit card info for some new kind of Facebook-specific market (which very few people would probably do), users can just click and buy. That goes for just about anything a developer wants to sell -- another app, extra game levels, or physical goods. In the U.S., participating carriers will include AT&T, T-Mobile, and Verizon. We thought this would be coming when Facebook bought Bango, a company specializing in mobile carrier billing, last month. But today, the company confirmed it on a blog post. In the same blog post, Facebook explains that it's also making it easier for Android users to discover Facebook mobile apps without having to go through the Android Marketplace. Specifically, Facebook is now letting developers use its Open Graph platform to push apps right on Facebook. For instance, if I use Foodspotting to recommend a particular dish at a restaurant, my friends on Facebook will see that recommendation. That might encourage them to download the app themselves. Facebook already lets iOS and Web app developers use Open Graph, but today it announced it's extending that to Android developers as well. Please follow SAI on Twitter and Facebook.
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