Here's What Tim Cook Just Said About The TV Business
by Jay Yarow on Feb 14, 2012, 4:44 PM
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 Tim Cook seemed to drop some hints Apple is preparing to get more serious about the TV business in the near future. Speaking in San Francisco at an investors conference held by Goldman Sachs, Cook said the current Apple TV business is a "hobby," but "Apple doesn't do hobbies as a general rule. We believe in focus." Apple calls the current Apple TV a hobby because Cook doesn't want to send the signal that he thinks it can be as big a business as the iPhone, iPad, or Mac. However, Cook says, Apple has always believed there is "something there" with Apple TV. "If we kept pulling at the string, we'd find something," said Cook. The people that have Apple TVs, love them. Apple just needs something that could go "main market." Could an actual TV be the thing that helps it go "main market"? Please follow SAI on Twitter and Facebook.
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