How The iPad Kicks Kindle's Butt When It Comes To Ad Traffic
by Jim Edwards on Feb 10, 2012, 11:16 PM
Advertisement
 Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will help it further dent sales of Apple's iPad. But Kindle has a long way to go before it starts threatening the performance of the iPad as a device for serving online ads to consumers. Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad's 88.1 percent. iPad was at 93.44 percent share late last year, so share is being traded quickly in this category. With iPad 3 on the way, even those small gains for Kindle may be in jeopardy. When it comes to ad performance, however, the iPad has a significant edge. If you index the data to the average ad as displayed ona desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value. All the other tablets, including Kindle, perform much worse than ads displayed on PCs. iPad dominates ad traffic on tablets, but its dominance is slipping. 
The Kindle is gaining share of ad traffic the fastest against the iPad. 
But the iPad is still the most effective tablet device by far, for advertisers. 
See the rest of the story at Business Insider Please follow Advertising on Twitter and Facebook.
|  |
?>){kind=spacer}
Facebook
Twitter
Digg
Reddit
StumbleUpon
LinkedIn
No comments:
Post a Comment