How To Run Your Company Like Apple: Management Secrets You Can Steal
by Jay Yarow on Feb 15, 2012, 11:54 AM
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 Apple is the best company in the world. It's producing the best products on earth, and delivering record-breaking earnings results. So what can other companies learn from Apple. Adam Lashinsky of Fortune has written a book largely dedicated to the topic, "Inside Apple: How America's Most Admired -- And Secretive -- Company Really Works." We read through the book and picked out our favorite, most surprising bits. Lashinsky warns that much of what works for Apple won't work for big companies. He thinks it makes more sense for startups to adhere to a lot of these rules. We disagree. Big companies, from Google to Microsoft, could read this over and find lots of interesting ideas. It's not an accident that Apple is the best company in the world. It has a pretty organized system in place to get it to where it is today. Concentrate your best people on your most important project  It sounds obvious, right? Well, it's not. Especially when your company is in a state of change. When Apple started working on the iPhone, it put all of its smartest people on the project. It allowed the people running the iPhone division to poach talented engineers from the Mac group. The Mac OS was delayed because it was suddenly short handed.
Keep everything secret  At Apple, secrecy isn't simply about not telling the media when you're working on something. It's about not telling your fellow coworkers what you're working on. Secrecy has a few benefits: It prevents the newest product in the pipeline from stealing the thunder of what's currently on the market. It also helps employees to stay head-down and focused on their own work instead of worrying about what other people are doing.
Obsess over the details  Lashinsky reports that Apple has a room dedicated to working on designing and building new boxes for Apple's products. It wants people to be thrilled with an iPhone from the minute it's in a consumer's hands. It's this attention to detail that separates Apple from its rivals. All startups should get the small things right.
See the rest of the story at Business Insider Please follow SAI on Twitter and Facebook.
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