Wednesday, February 15, 2012

Instant Alert: Meet The Company That Wants To Block All Chinese iPad Sales


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February 15, 2012
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Meet The Company That Wants To Block All Chinese iPad Sales

by Dylan Love on Feb 15, 2012, 6:20 AM

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Chinese customs authorities have told Proview, the company engaged in a legal battle with Apple over use of its trademarked term "iPad," that blocking iPad imports and exports would be nearly impossible, reports Reuters.

The case boils down to Apple believing it bought the unconditional rights to use "iPad" while Proview maintains that their arrangement didn't include rights to use it in China.

As a result, Proview would like to see a ban on Chinese importing and exporting of iPads, but the devices are too in demand for that to ever happen.

"[I]t will be difficult to implement a ban because many Chinese consumers love Apple products. The sheer size of the market is very big," said Yang Long-san, chief of Proview Technology.

Yang said the next-best resolution would be an out-of-court settlement. We'll know more after the next hearing of the case, scheduled for February 22 in Shanghai.

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