Why The Chipotle Burrito Is Very Similar To The iPhone
by Kim Bhasin on Feb 10, 2012, 10:10 AM
Advertisement
 Chipotle is killing it. Its revenue went up 23.7 percent in 2011, the stock is up 500% over five years, and it's opening stores by the dozens across the country. And yet, it doesn't get enough credit, says Matthew Iglesias at Slate. Chipotle, Iglesias says, is a "great American success story," just like Apple. Here's his argument, likening Chipotle to the iPhone: "In many ways, the Chipotle burrito is very similar to the iPhone. Founder Steve Ells invented a way to maintain the basic speed and experience of the standard fast-food experience and make the quality of the food a little better. The better food costs a bit more money, but consumers turn out to be happy to pay a premium for a superior product." Do you think Chipotle deserves more praise for what it's doing? Please follow War Room on Twitter and Facebook.
|  |
?>){kind=spacer}
Facebook
Twitter
Digg
Reddit
StumbleUpon
LinkedIn
No comments:
Post a Comment